Our Philosophy

Shi Wai Yuan is a luxury lifestyle website that focuses on the finer things in life. The meaning of Shi Wai Yuan is "a luxury paradise". The literal translation means "a stream (of information/content) from out of this world" or a "surreal stream (of information)". The complimentary meaning is the mission of Shiwaiyuan.com – to provide a luxury paradise experience through the information, content, and knowledge that Shiwaiyuan.com brings from all over the world to China and the Chinese audience.

The concept of Shiwaiyuan.com is to create and maintain a website/web portal where the audience can enjoy a full immersion experience tailored to the audience, with an emphasis on professional presentation, quality content, and understanding the need and wants of the audience. The content is designed for the affluent, the upwardly mobile, and the aspiring Chinese population. With mass appeal topics and categories, each and every user can learn, become more educated, and be up to date about the various aspects and covered topics while providing their own review and/or comment of an item, destination, or topic.

An interactive Q&A component actively solicits and responds to actual questions from the audience. A multitude of interviews, columns, featured articles and topics, videos, and interactive design elements will continue to captivate while utilizing what web technology has to offer. Specific categories will also have a dedicated e-commerce component so that users are able to make purchases directly through the website, providing sales reach to the entire region of China. The initial sections that will have e-commerce are wine and health, and will continue to expand. Shi Wai Yuan is currently featuring: